BOBI is a homegrown, Indian company that offers 100% authentic, cruelty-free and ethically sourced beauty products that aim to inspire and empower. Post witnessing a steady pattern of products that lacked quality while being exorbitantly priced while working in the industry, it made us question why the ‘good’ products were the ones that were imported. So, after 5 years in the industry, extensive research, a lot of trial and errors and loads of market research we finally met our goal, witnessing the birth of BOBI. We are kicking off our journey with our signature false lashes, latex-free microfiber make-up sponge and eco-friendly bamboo face pads. We want to be pioneers in creating a space in the industry where quality is uncompromised, but the price is always reasonable.
Our founder Maushmi Dhawan has specialised in Indian and Asian Bridal make-up, along with other styles. Apart from working for various events, portfolios, editorial shoots, fashion shoots, TV advertorial, films etc., all over the country, she is also renowned for her prowess internationally, especially the UAE.
“Make-up artistry is not a simple job, but something that requires a lot of passion. One’s skillset and expertise set you apart especially because the industry has so many avenues. Each category needs a certain amount of ability and skill to it.”, elaborates Maushmi.
Post training at The Rever College of Make-Up, she was in the tutelage of industry stalwarts such as Jyoti Oberoi, Vikram Gaikwad, Ojas Rajani and Seema. She has attended workshops by Allesandro Allacantra’s Makeup Studio, Makeup Forever, Bobbi Brown and many others. She has also attended hairstyling workshops by extremely experienced stylists such as Patrick Cameron, George Kot, and Millie Si.
Vineet is the CEO of Digital Convergence Technologies Inc. He is responsible for the management, product innovation, and the company's business strategy. A seasoned entrepreneur and leader, he has been instrumental in leading DCT Inc, on a year-on-year growth trajectory and giving it a strong positioning in the Digital Marketing space.
Vineet is also the brainchild behind Dcafe digital Inc. As the CEO of Dcafe, he lives and breathes Media, which has been the key driving force to launch & grow Dcafe.
Our Core Values
We align our partnerships and collaborations with those who bring our core values and beliefs to life.
We take pride in creating one-of-a-kind products and unique designs with you in mind.
We support surrounding communities by giving back to small local businesses and charities.
Quality of Excellence
Our focus remains centered around integrity, quality, and the craftsmanship that goes into creating our products.
The purpose of our lashes is to make you feel confident, beautiful, and empowered for every occasion.
We pride ourselves on being the original cruelty free false eyelash company. Our lashes are handcrafted with only synthetic blended fibers and sterilized human hair. Absolutely ZERO of our products are created with or tested on animals.
We are committed to reducing our carbon footprint the best we can. Our packaging is highly recyclable while our lash trays are biodegradable. Our freight forwarder offsets 100% of Co2 emissions to meet environmental and corporate social responsibility goals, and dramatically increase supply chain sustainability. By doing so, we are able to ship all our packages carbon neutral.
We ethically source all our materials and ensure they are obtained in a responsible and sustainable way. The workers involved in making them are safe and treated fairly and environmental and social impacts are taken into consideration during the entire process. !